Ad Specs

Sponsors have several opportunities during the annual conference to provide P2F2 members with information about the goods and services provided by the firm.  The conference brochure will be mailed to all attendees, and sponsors are encouraged to provide an ad and a description of services for the brochure.  Those two items are due by June 30, 2021.  Sponsors are also encouraged to provide a video commercial that will be shown during the conference.  The commercial is due by October 1, 2021.  Here are the specifications for each of those items.

1.  Brochure Ad - Due June 30, 2021

The conference brochure is approximately 5.5 inches wide and 8.5 inches tall.  Each sponsor is give the same space for their ads, defined as 3.5 inches high by 4.5 inches wide, which is a half page.  The reduced size is to allow for print margins and the space required for binding the brochure.

Sponsors are given full latitude in the presentation of their ads as long as they meet the size requirement specified above.  The ads may be in color or black and white, and may be either portrait or landscape.  We recommend that ads be landscape to maximize the presentation in the brochure, but it's your space to use as you wish.  The ad should be high resolution and transmitted in a file type that permits copying the ad into the designer's publishing software (for example, jpg files, Word files, or pdf files that have copy capability).

To view examples of ads, open the 2020 Conference Brochure and start scrolling at page 112.

Ads should be sent to Dave DeJonge ( or by June 30, 2021.

2.  Brochure Description of Services - Due June 30, 2021

Each sponsor is also given space in the conference brochure for a description of their services, separate from the Ad mentioned in item 1 above.  The description must be no more than 250 words.  Text only, please.  The description should be provided in either Word or pdf format.  We recommend that you include the following information:

  • The services you provide to public pension plans;
  • How a pension plan would benefit from those services (why should a plan use your firm); and
  • Contact information.
To view examples, open the 2020 Conference Brochure and start scrolling at page 9.

The description of services should be sent to Dave DeJonge ( or by June 30, 2021.

3.  Video Commercial (optional) - Due October 1, 2021

Throughout the conference we will play video commercials provided by sponsors.  Commercials can be up to 5 minutes in length, but most commercials are 1 to 2 minutes long.  The file should be an .mp4 or .mov file, and our vendor recommends that the resolution be 1920 x 1080.  Since video files can be quite large, each sponsor will be provided with a link to upload their file directly to our vendor, Mills James.  Files should be uploaded by October 1, 2021.


The Public Pension Financial Forum is organized for education, pension advocacy and networking purposes. To support the ongoing education of our membership, we prepare quarterly newsletters, hold member facilitated conference calls and webinars, and host an annual conference.  We also have a Member Forum that allows members to ask questions and receive answers from each other.  To participate in P2F2, follow the member enrollment link above.