Sponsor FAQ

What does the P2F2 membership look like?
P2F2 was created by and for public pension plan finance staff. Members include executive directors, deputy directors, CFOs, Accounting Directors, accounting staff, internal auditors, investment staff, and other finance-related employees.  More than 120 state and local pension systems in 44 states are represented by our roughly 400 members.  Our members are involved in all aspects of the administration of their plans.
When is the P2F2 conference held?
The P2F2 conference is typically held annually in October.  The 2021 conference will be a virtual conference and will be held each weekday beginning October 19th and ending October 29th.  The 2022 conference will be held in-person (hopefully!) in Philadelphia October 23 - 26, and the 2023 conference will be held in-person in Denver October 8-11.
What does attendance at the P2F2 conference look like?
In 2020 we joined with the Association of Public Pension Fund Auditors (APPFA) to hold a conference that included both organizations.  We plan to hold a joint conference again in 2021.  In 2020, 485 people attended the conference (not including sponsor attendees), including 284 P2F2 members, 110 APPFA members, 80 nonmembers and 11 retirees.
How much is the sponsorship fee?
The sponsorship fee for in-person conferences has historically been set at $5,000.  The sponsorship fee for virtual conferences (2020 and 2021) has been cut in half to $2,500 because sponsors do not have the same opportunities to network with existing and future clients at a virtual conference.
What will I be entitled to if I become a sponsor?
Sponsors often tell us the P2F2 conference is their favorite conference because we work hard to provide sponsors the ability to network with attendees.  While that is more difficult at a virtual conference, our 2021 sponsors will be given a customizable virtual booth, two ads in the conference brochure (which is mailed to all attendees), a slot during the conference when they can play a video commercial, and an invitation to join our happy hour(s).  Sponsors can send 5 attendees to the conference at no additional cost, and those attendees can earn CPE credits for the sessions they attend.  Because sponsors aren't able to network with P2F2 members as easily at a virtual conference, each sponsor will be invited to be a speaker during the conference.

When we return to in-person conferences in 2022, sponsors will receive a 6 to 8 foot table in the sponsor room, free conference attendance for 2 representatives (including all networking activities and meals), ad space in the conference brochure, and an opportunity to introduce themselves and their firm's services to attendees during the conference.  Where the subject matter of conference sessions aligns with sponsor services and expertise, P2F2 shall endeavour to provide sponsors with the opportunity to serve as conference speakers or session moderators, but there is no guarantee that a sponsor will be invited to speak or moderate.
As a sponsor, will I be able to lead a session, either as a speaker or as a moderator?
As noted above, we invite all sponsors to speak at or moderate a session when we hold virtual conferences, but that is not the case when we hold in-person conferences because sponsors are provided so many opportunities to mingle with our members during breaks, meals, the welcome reception and offsite experience.  When we plan in-person conferences the speaker committee develops a list of session topics (largely based on current events and suggestions made by attendees in prior conferences), then looks for the experts in those fields to lead the sessions.  In many cases those experts work for our sponsoring organizations and are invited to speak.  Roughly one-half of our sponsors end up leading a conference session in any given year.  There is no guarantee that a sponsor will be invited to speak or moderate a session when we hold in-person conferences.
Will I receive an attendee list in advance of the P2F2 conference?
Yes.  Once registration has closed we will send you an attendee list, which will include basic contact information (name, system and email address).  You may contact attendees and encourage them to attend sessions your firm is leading and encourage them to visit your exhibitor booth.
Can I sponsor meals or specific events during the P2F2 conference?
No.  Many of our members are not allowed to accept "gifts" from sponsors so we limit sponsor gifts to incidental items that are handed out at sponsor tables or distributed in goody bags.
What materials do sponsors need to provide prior to the 2021 P2F2 conference?
All of the items below are optional, but recommended since they provide each sponsor opportunities to share their services with attendees.  A list of tasks and deadlines is available on the P2F2 website in the conference section, and further information about the ads and commercial are also available on the website.

1.  A .jpg logo file that will be used in the brochure and signage.
2.  A 3.5" x 4.5" ad for the brochure.
3.  A 250-word description of your firm's services to be included in the brochure.
4.  An .mp4 video commercial (limited to 5 minutes max).
5.  A list of sponsors who will work on and staff the virtual exhibitor booth, who will attend the conference, and who will attend the happy hour.
If I am interested in becoming a sponsor, how do I get added to the waiting list?
To get added to the waiting list, send an email to Dave DeJonge, the chair of the Sponsor Committee, at information@p2f2.org.  Describe your services your firm provides and how those services are a good fit for the finance staff of public pension plans.  If there are openings for the 2021 conference, we will reach out to firms on the waiting list in April and May.  Our 2021 sponsors will be given first priority when sponsors are selected for the 2022 conference, which will likely be held in-person in Philadelphia.
Are there opportunities for sponsors to connect with P2F2 members throughout the year?
We include links to each sponsor's website on the home page of our own website (www.p2f2.org).  We also hold quarterly webinars that are occasionally led by sponsoring firms.  If you have suggestions for webinar topics throughout the year, we are always open to hearing those suggestions.


The Public Pension Financial Forum is organized for education, pension advocacy and networking purposes. To support the ongoing education of our membership, we prepare quarterly newsletters, hold member facilitated conference calls and webinars, and host an annual conference.  We also have a Member Forum that allows mebers to ask questions and receive answers from each other.  To participate in P2F2, follow the member registration link above.